Early Birds Pricing Ends in

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what's inside the course?

 

one-of-a-kind course


Skip the guesswork and find your digital match. See how Procreate, Photoshop, and Illustrator handle three projects, then choose the one that fits your style.

hi, I am Esther Nariyoshi. 

I am a US-based Illustrator with extensive experience working with both analog and major digital programs. I've cracked the code on preserving texture, choosing the right tools, and building workflows that feel natural instead of forced. With 40+ classes taught to 45K+ students (1.5M+ minutes watched) and licensing deals with major brands, I know what separates marketing promises from real solutions. This lab is the course I wish had existed when I was figuring this out.

 

See the offers

select clients:

Choose Your Track

Early Bird Pricing | 10% off All plans

Independent Track

$497 $447

Payment plan available

  • Access to all video lessons and downloads

  • Lifetime access, no deadlines

  • Instant Access
Sign up now

Guided Track

$697 $627

Payment plan available

  • Everything in the previous track

  • Four pre-scheduled weekly 60-minute live group calls with Esther during the launch cohort. Oct 21 - Nov 5.

  • 12 seats only
Sign up now

Mentor Track

$997 $897

Payment plan available

  • Everything in the previous tracks

  • Two private 1:1 calls with Esther. Recorded. 60 minutes each.

  • Personalized written workflow recommendation

  • 3 seats only
Sign up now
t-1m

meet happy students

From artists who took the full course in beta

I have found plenty of basic youtube videos but never felt like I left fully satisfied. This course takes the time to not only answer how to take traditional art and turn it digital, but it also includes real life projects that Esther talks you through for a more hands on approach. Esther keeps it real, also taking time to acknowledge some of the hard parts of being an artist and gives a behind the scenes look, the real process, of that "perfectly curated" IG photo.

Leah Boynton @Boyntonflyawaystudio

Esther’s course is exactly what I was looking for when trying to figure out how to make both traditional and digital artwork look seamless. She opened my mind to new tools and methods to creating artwork utilizing every art supply I love! Such a fun course and filled with wonderful techniques. Thank you Esther!

Jennifer Perry jenniferperryart.com

When you spend hours watching a teaching artist demonstrate techniques, it’s impossible to separate appearance and substance. Esther comes across as so cheerful and honest, and the work environment on view behind her matches her personal style perfectly. Likewise, her voice is clear and pleasant, which is makes such a difference over the course of 11+ hours of video. With nothing to distract or irritate her audience, her thoughtful analysis of the work at hand (either the work of other illustrators or the work-in-progress on her desk) shines through.

Lisa Firke @lisafirke

You’ll love Esther’s course—she explains everything so clearly and makes it fun to learn. It’s perfect for beginners to get more comfortable with digital tools while keeping the creative process playful and inspiring. I love how Esther engages with both the digital and traditional worlds.

Nelli Khatmoullina @nellikdotnet

Esther's Art Lab has opened up new possibilities for my work. From Photoshop tips, creative ways to create analog textures, how to approach a design brief, and analyzing picture books for inspiration, this course has taught me things that will improve my art on many levels. If you are looking to better integrate analog and digital work in a way that feels true to your style, this course is for you.

Stacy Sepulvado @stacysepulvadostudio

Esther's Art Lab is an exceptional and unique new course you want to take! Through the use of three fun creative briefs, you will learn how to create a moodboard, make your analog art, scan it, and then choose between Procreate, Photoshop, and Illustrator to complete your projects. Esther is an excellent teacher! Every step of the three assignments is thoroughly explained and shown from beginning to end so you see great accomplishment and growth at the end of the course for both your analog and digital skills. Procreate and Photoshop are the creative tools I'll be using to transform my analog art into beautiful products of all kinds. Thank you, Esther. I loved this course! 

Coco Dowley @cocodowley

I’ve taken a lot of online art classes, and this is the first one that shocked me out of my comfort zone and really challenged me to stretch (and test) my art skills. The exercises (creative briefs) are designed to give a structure to work within and a process to follow, but you, as the artist, provide the direction and your style. Esther’s teaching style is quietly confident and engaging. Her videos are quick because she is efficient and full of tips and processes.

Kimberly Owen Mixed Media Artist

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full process in 3 projects

analog and digital in one stop

taught by someone who understands

Texture Preservation

KEEP YOUR ART'S SOUL

Your traditional sketches have life, energy, and that perfect imperfect texture. Learn proven techniques to preserve what makes your hand-drawn work special when moving digital—no more flat, lifeless digital work.

Hybrid 

Workflows

FIND YOUR PERFECT PROCESS

Stop guessing which program to use when. See multiple workflow demonstrations for the same projects and discover the exact process that matches how your creative mind actually works—whether you're traditional-first, digital-native, or somewhere in between.

Clear Choices

YOUR ART, YOUR WAY

End the confusion about Procreate vs. Photoshop vs. Illustrator. Through side-by-side comparisons of real projects, you'll finally know which tools enhance your natural style instead of fighting against it.

Multi-Angle Filming

SEE EVERY DETAIL

Multiple camera angles show overhead workspace, natural hand position, and close-up detail simultaneously. No squinting or wondering "what did she just do?"

On-Screen Highlights

FOLLOW WITH CONFIDENCE

Screen-based instructions include cursor tracking and keyboard highlights. Your focus stays on creating, not hunting for tiny menu items.

Proven Expertise

40+ CLASSES, 8 STAFF PICKS

Years of teaching have taught me exactly what works. Every lesson eliminates confusion and builds genuine confidence.

frequently asked questions

+ Will this help me find my style?

+ My digital work looks flat. Can you fix that?

+ I only know one program. Will I learn others?

+ How do I get traditional work into digital?

+ What software do I need?

+ Do I need traditional AND digital skills?

+ I work full-time. Is this for busy people?

+ How is this different from other courses?

+ I'm self-taught. Will I be lost?

+ Will I build a portfolio pieces?

+ Do I need a scanner?

+ How much content is included?

+ Does this teach business skills?

+ Is this a community-based course?

+ How long do I have access to the content?

+ I get overwhelmed by long courses. Do I have to watch in order?

+ What's your refund policy?

+ My questions are not here...

No Black Friday discounts this year

What? Here's why: I want to honor your early trust in investing in this course, and all of us can have our Thanksgiving meal in peace this year, cheers 🥂

what's inside:

01. Module 1 Foundations

Foundation & Visual Library Building - Start here if you want to relax and build a creative foundation. We'll explore and analyze inspiring picture book illustrations, and build your extensive personal visual vocabulary from scratch.

01. Module 2: Project ONE

Complete Commercial Project: Traditional to Digital Workflows in Procreate, Photoshop and Illustrator. Follow a real client brief from concept to completion. Learn professional sketching techniques, mood boarding, and how to preserve hand-drawn energy when going digital - perfect scanning, cleanup, and cross-platform workflows that actually work.

03. Module 3: Project TWO

Diving into a complex packaging brief requiring multiple illustrations and cohesive visual elements. See how different programs handle product design challenges, color matching, and scalable artwork. Perfect for artists ready to tackle more sophisticated client work

04. Module 4 Project THREE

Narrative Illustration & Portfolio Development Transform personal stories into professional portfolio pieces through guided prompts in multiple programs. Learn observational drawing techniques and narrative-driven composition while building work that showcases your unique artistic perspective.

05. Module 5: Digital Integration

Traditional-to-Digital troubleshooting & advanced techniques solve the most common digitization problems artists face: scan enhancement, preserving watercolor textures, separating overlapping elements, and making traditional and digital elements work seamlessly together. Includes over a dozen specific scenarios with step-by-step solutions.

01. Module 1 Foundations

Foundation & Visual Library Building - Start here if you want to relax and build a creative foundation. We'll explore and analyze inspiring picture book illustrations, and build your extensive personal visual vocabulary from scratch.

01. Module 2: Project ONE

Complete Commercial Project: Traditional to Digital Workflows in Procreate, Photoshop and Illustrator. Follow a real client brief from concept to completion. Learn professional sketching techniques, mood boarding, and how to preserve hand-drawn energy when going digital - perfect scanning, cleanup, and cross-platform workflows that actually work.

03. Module 3: Project TWO

Diving into a complex packaging brief requiring multiple illustrations and cohesive visual elements. See how different programs handle product design challenges, color matching, and scalable artwork. Perfect for artists ready to tackle more sophisticated client work

04. Module 4 Project THREE

Narrative Illustration & Portfolio Development Transform personal stories into professional portfolio pieces through guided prompts in multiple programs. Learn observational drawing techniques and narrative-driven composition while building work that showcases your unique artistic perspective.

05. Module 5: Digital Integration

Traditional-to-Digital troubleshooting & advanced techniques solve the most common digitization problems artists face: scan enhancement, preserving watercolor textures, separating overlapping elements, and making traditional and digital elements work seamlessly together. Includes over a dozen specific scenarios with step-by-step solutions.

Choose Your Track

Early Bird Pricing | 10% off All plans

Independent Track

$497 $447

Payment plan available

  • Access to all video lessons and downloads

  • Lifetime access, no deadlines

  • Instant Access
Sign up now

Guided Track

$697 $627

Payment plan available

  • Everything in the previous track

  • Four pre-scheduled weekly 60-minute live group calls with Esther during the launch cohort. Oct 21 - Nov 5.

  • 12 seats only
Sign up now

Mentor Track

$997 $897

Payment plan available

  • Everything in the previous tracks

  • Two private 1:1 calls with Esther. Recorded. 60 minutes each.

  • Personalized written workflow recommendation

  • 3 seats only
Sign up now
Heartfelt 14-Day Creative Confidence Guarantee

I'm so excited to welcome you into Esther's Art Lab—it's truly my creative baby, and I want you to feel amazing about this decision. If after exploring you realize it's not quite what you were hoping for, just reach out within 14 days and I'll process a full refund—no drama, no forms to fill out, just honest creative support.