I have found plenty of basic youtube videos but never felt like I left fully satisfied. This course takes the time to not only answer how to take traditional art and turn it digital, but it also includes real life projects that Esther talks you through for a more hands on approach. Esther keeps it real, also taking time to acknowledge some of the hard parts of being an artist and gives a behind the scenes look, the real process, of that "perfectly curated" IG photo.
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what's inside the course?
one-of-a-kind course
Skip the guesswork and find your digital match. See how Procreate, Photoshop, and Illustrator handle three projects, then choose the one that fits your style.

hi, I am Esther Nariyoshi.Â
I am a US-based Illustrator with extensive experience working with both analog and major digital programs. I've cracked the code on preserving texture, choosing the right tools, and building workflows that feel natural instead of forced. With 40+ classes taught to 45K+ students (1.5M+ minutes watched) and licensing deals with major brands, I know what separates marketing promises from real solutions. This lab is the course I wish had existed when I was figuring this out.
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Choose Your Track
Early Bird Pricing | 10% off All plans
meet happy students
From artists who took the full course in beta
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full process in 3 projects

analog and digital in one stop

taught by someone who understands

Texture Preservation
KEEP YOUR ART'S SOUL
Your traditional sketches have life, energy, and that perfect imperfect texture. Learn proven techniques to preserve what makes your hand-drawn work special when moving digital—no more flat, lifeless digital work.

HybridÂ
Workflows
FIND YOUR PERFECT PROCESS
Stop guessing which program to use when. See multiple workflow demonstrations for the same projects and discover the exact process that matches how your creative mind actually works—whether you're traditional-first, digital-native, or somewhere in between.

Clear Choices
YOUR ART, YOUR WAY
End the confusion about Procreate vs. Photoshop vs. Illustrator. Through side-by-side comparisons of real projects, you'll finally know which tools enhance your natural style instead of fighting against it.

Multi-Angle Filming
SEE EVERY DETAIL
Multiple camera angles show overhead workspace, natural hand position, and close-up detail simultaneously. No squinting or wondering "what did she just do?"

On-Screen Highlights
FOLLOW WITH CONFIDENCE
Screen-based instructions include cursor tracking and keyboard highlights. Your focus stays on creating, not hunting for tiny menu items.

Proven Expertise
40+ CLASSES, 8 STAFF PICKS
Years of teaching have taught me exactly what works. Every lesson eliminates confusion and builds genuine confidence.

frequently asked questions
+ Will this help me find my style?
+ My digital work looks flat. Can you fix that?
+ I only know one program. Will I learn others?
+ How do I get traditional work into digital?
+ What software do I need?
+ Do I need traditional AND digital skills?
+ I work full-time. Is this for busy people?
+ How is this different from other courses?
+ I'm self-taught. Will I be lost?
+ Will I build a portfolio pieces?
+ Do I need a scanner?
+ How much content is included?
+ Does this teach business skills?
+ Is this a community-based course?
+ How long do I have access to the content?
+ I get overwhelmed by long courses. Do I have to watch in order?
+ What's your refund policy?
+ My questions are not here...
No Black Friday discounts this year
What? Here's why: I want to honor your early trust in investing in this course, and all of us can have our Thanksgiving meal in peace this year, cheers 🥂
what's inside:
01. Module 1 Foundations
Foundation & Visual Library Building - Start here if you want to relax and build a creative foundation. We'll explore and analyze inspiring picture book illustrations, and build your extensive personal visual vocabulary from scratch.
01. Module 2: Project ONE
Complete Commercial Project: Traditional to Digital Workflows in Procreate, Photoshop and Illustrator. Follow a real client brief from concept to completion. Learn professional sketching techniques, mood boarding, and how to preserve hand-drawn energy when going digital - perfect scanning, cleanup, and cross-platform workflows that actually work.
03. Module 3: Project TWO
Diving into a complex packaging brief requiring multiple illustrations and cohesive visual elements. See how different programs handle product design challenges, color matching, and scalable artwork. Perfect for artists ready to tackle more sophisticated client work
04. Module 4 Project THREE
Narrative Illustration & Portfolio Development Transform personal stories into professional portfolio pieces through guided prompts in multiple programs. Learn observational drawing techniques and narrative-driven composition while building work that showcases your unique artistic perspective.
05. Module 5: Digital Integration
Traditional-to-Digital troubleshooting & advanced techniques solve the most common digitization problems artists face: scan enhancement, preserving watercolor textures, separating overlapping elements, and making traditional and digital elements work seamlessly together. Includes over a dozen specific scenarios with step-by-step solutions.
Choose Your Track
Early Bird Pricing | 10% off All plans
Heartfelt 14-Day Creative Confidence Guarantee
I'm so excited to welcome you into Esther's Art Lab—it's truly my creative baby, and I want you to feel amazing about this decision. If after exploring you realize it's not quite what you were hoping for, just reach out within 14 days and I'll process a full refund—no drama, no forms to fill out, just honest creative support.